Nick Nagy
For California real estate agents
The sources

Every number on the page, with its source and the date it was read.

1

47% of buyers and 59% of sellers hired the first agent they spoke with.

Zillow, Consumer Housing Trends Report for Agents, 2025. Read at the source September 15, 2026.

2

81% of buyers rate a responsive first impression as highly important.

Zillow, Consumer Housing Trends Report, 2023, buyers. Read at the source September 15, 2026.

3

100 times more likely to make contact, 21 times more likely to qualify, inside five minutes instead of thirty.

Lead Response Management study, Oldroyd with InsideSales, 2007. An old study, not real estate only, and still the number every sales floor quotes.

4

33% of buyers say online research played a key role in choosing their agent.

Zillow, Consumer Housing Trends Report for Agents, 2025.

5

917 minutes, about fifteen hours, the average response to a new inquiry; 48% never answered.

WAV Group, 2014. Secret shopper inquiries sent to 384 brokers across 11 states on broker sites, Zillow, Realtor.com and Trulia. A measure of the industry's slowness, not a law.

6

5.0 from 21,115 Google reviews, Loan Factory, Inc.

Read at loanfactory.com on September 15, 2026. Lender proof, not listing-line proof.

7

About 30 to 40 dollars a month in operating cost for a line like the demo.

Our own published pricing, read on August 5, 2026. Talk time, texts and model usage.

8

The retail stack, 77,054 dollars in year one.

Website 5,000 build; hosting 200 a month; AI listing specialist 3,000 once; platform 995 a month; custom listing work 750; marketing 3,000 a month; augmented CRM 1,497 a month; speed to lead included. Partner agents: covered.

Two numbers that are not on the page: a claim that faster response converts eight times better, and a fifteen hour figure credited to a 2025 study. Neither holds up when chased to the source, so both were left out.

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